http://www.brand-health.com/ A place where people come to discuss brand issues; particularly issues relating to measuring how pharmaceutical brands are performing. en-gb Copyright (c) 2010 Brand Health International Tue, 23 Feb 2010 08:15:21 +0000 http://www.brand-health.com/_images/rss_logo.gif http://www.brand-health.com/resources/ http://www.brand-health.com/resources/article.php?id=179 Spain has a culturally diverse heritage and is the second largest country in the European Union. But what is it like in terms of healthcare market research? Sara Rivas presents a pocket guide of key facts surrounding the healthcare market and research in Spain http://www.brand-health.com/resources/article.php?id=178 Weiwei Yang continues our series exploring how different qualitative techniques work and where they fit in. This month we look at the use of exercises in which respondents create Positioning Statements. http://www.brand-health.com/resources/article.php?id=177 1976 is remembered for, among other things, the long hot summer, the US Bicentennial and the birth of punk. It was also a hugely significant date for the pharmaceutical industry, as it saw the launch of the biggest blockbuster the sector had seen until that point. http://www.brand-health.com/resources/article.php?id=175 The USA is famous for many things, Hollywood, film and pop icons and big brands. But what is it like in terms of healthcare market research? Rina Valeny presents a pocket guide of key facts surrounding healthcare market research in the USA. http://www.brand-health.com/resources/article.php?id=174 The recent IJMR conference, ‘Stop Talking, Start Listening’, was treated to a fascinating review of a style of political and government research that has become increasingly prominent in recent years. Michelle Harrison CEO of TNS-BMRB presented an exploration of ‘Deliberative’ approaches in the government/citizen interface. Like the ‘Word of Mouth’ approaches explored last month, this represents a body of work that is clearly ‘not research as we know it’. http://www.brand-health.com/resources/article.php?id=172 Italy is famous for many things – food, football, cars, fashion and of course the Vatican City. But what is it like in terms of healthcare market research? Daniele Buccheri presents a pocket guide of key facts surrounding healthcare market research in Italy. http://www.brand-health.com/resources/article.php?id=171 Last month the Emirati state of Abu Dhabi played host to the inaugural Ethiad Airways F1 Grand Prix. Yas Island, began life in 2007 and achieved a resounding success in staging the final race of the year at the Marina Circuit to expectant spectators from around the world. The Yas Island resort is just one of the many projects currently underway within the United Arab Emirates, but what are the plans for healthcare? http://www.brand-health.com/resources/article.php?id=170 The recent IJMR conference, ‘Stop Talking, Start Listening’ was treated to a fascinating review of a new style of consumer data. Ed Keller introduced the conference to ‘Word of Mouth’. Jon Chandler explains how this research technique can open up insight into the world of the consumer. http://www.brand-health.com/resources/article.php?id=168 In 2000, the WHO rated Japanese healthcare as being number 10 in the world. But what is it like in terms of healthcare market research? Mark Spedding presents a pocket guide of key facts surrounding healthcare market research in Japan http://www.brand-health.com/resources/article.php?id=167 Last month, Neil Dobson and Mark Spedding identified how ad hoc market research projects for pharmaceutical brands in the latter stages of their life-cycle still have a key role to play. This month, we look more explicitly at the role of research in minimising the impact of generic competition. http://www.brand-health.com/resources/article.php?id=166 At the Royal Society in London, the International Journal of Market Research held its second one day conference to challenge high level market research thinking under the umbrella theme of ‘Stop Talking, Start Listening’. Jon Chandler reviews some of the key themes of the day. http://www.brand-health.com/resources/article.php?id=164 Mark Spedding reports on a recent addition to the tourist attractions of London – The Museum of Brands, Packaging and Advertising. http://www.brand-health.com/resources/article.php?id=163 Continuing our new series, Jen Squire presents some key facts on Brazil as a market research destination. http://www.brand-health.com/resources/article.php?id=162 Ad hoc market research projects for pharmaceutical brands in the latter stages of their life-cycle are less common than those in the earlier stages, but still have a key role to play. This two-part article outlines the ways in which market research can help support mature brands, and why it is important to do so. http://www.brand-health.com/resources/article.php?id=161 In this series of feature articles we have been looking inside the “black box” of market research analysis. We have been looking at what analysis really means and trying to provide some direction in making analysis more effective. In this final feature we will look at the final layer of analysis: the generation of ‘insight’.