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Website by Kanzo
In order to encourage the pharmaceutical industry to think more about the relevance of branding to drug development, we regularly write articles in industry magazines and make presentations at courses and conferences. To make this information more widely available, we will endeavour, as much as we can, to make this material available on this website.
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Recently Added
| 23 Feb, 2010 Articles BHI Pocket Guides: Spain |
| Spain has a culturally diverse heritage and is the second largest country in the European Union. But what is it like in terms of healthcare market research? Sara Rivas presents a pocket guide of key facts surrounding the healthcare market and research in Spain |
| 23 Feb, 2010 Articles What is the Brand's Role? Positioning as an enabling tool |
| Weiwei Yang continues our series exploring how different qualitative techniques work and where they fit in. This month we look at the use of exercises in which respondents create Positioning Statements. |
| 23 Feb, 2010 Articles Ulcer Wars: A Tale of Three Brands |
| 1976 is remembered for, among other things, the long hot summer, the US Bicentennial and the birth of punk. It was also a hugely significant date for the pharmaceutical industry, as it saw the launch of the biggest blockbuster the sector had seen until that point. |
| 26 Jan, 2010 Articles BHI Pocket Guides: USA |
| The USA is famous for many things, Hollywood, film and pop icons and big brands. But what is it like in terms of healthcare market research? Rina Valeny presents a pocket guide of key facts surrounding healthcare market research in the USA. |
| 26 Jan, 2010 Articles Deliberative Research: Capturing What Consumers Say |
| The recent IJMR conference, ‘Stop Talking, Start Listening’, was treated to a fascinating review of a style of political and government research that has become increasingly prominent in recent years. Michelle Harrison CEO of TNS-BMRB presented an exploration of ‘Deliberative’ approaches in the government/citizen interface. Like the ‘Word of Mouth’ approaches explored last month, this represents a body of work that is clearly ‘not research as we know it’. |