EphMRA PRM&T training course preview
Peter Winters
29 Jun, 2005
ALERT: Positioning and Branding - Getting it Right
Brussels
17 Nov, 2005–18 Nov, 2005
The EphMRA PRM&T committee runs excellent training courses for pharmaceutical market researchers; in large part thanks to Janet Henson’s (committee chair) outstanding organisational skills.
In November 2005, the PRM&T is running a course on positioning and branding. This is a new format as it combines 2 previous courses; the elements of the positioning course (which has been a popular and regular PRM&T course) with the brand course (which had previously been run in April 2002).
Mike Owen (Context Research International) has been a regular presenter on both these courses in the past. For this one he will be presenting 3 papers; these being:
On 17 November
09.35–10.00 Positioning and branding—Definitions and misconceptions
15.25–16.10 Generating positioning and branding
On 18 November
11.15–12.00 From positioning to branding
I will also be there as one of the convenors.
If you are interested in attending, you should register online at www.ephmra.org.
Some important things to consider are:
- Spaces are limited to a maximum of 30 delegates, and these are offered on a “first come, first served” basis.
- If you book before 1 August 2005 , you benefit from a significant early-bird discount (2400CHF rather than 3400CHF; assuming you are a member of EphMRA).
- If you book 2 people from the same company, there is a 10% discount on the total amount for the course.
If you book 3 people from the same company, there is a very generous discount whereby the third person goes free (although s/he would still need to pay for travel and accommodation).
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