On Thursday 22nd February Jon Chandler and Abi Franses will conduct an advanced interviewing skills course on behalf of the BHBIA.
Jon Chandler
19 Feb, 2007
Creating the kind of respondents we want... ‘New Method’ Interviewing Development.
BHBIA
22 Feb, 2007
On Thursday 22nd February Jon Chandler and Abi Franses will conduct an advanced interviewing skills course on behalf of the BHBIA.
This course will be built around the ‘New Method’ of interviewing training developed within Brand Health over the past year. This approach has been crystalised by the Brand Health team to encourage the rapid development of dynamic interviewing skills.
The ‘New Method’ is not new, it is a formalisation of principles and practice that can be found already in use in MR. It is not a complete system for interviewing, it is a new approach to advancing interviewing skills. It does not require a new model of mind, psychological, sociological or neurological; it is compatible with any and all of these … it is just about interviewing. It represents a ‘grounded theory’ of interviewing; an attempt to say ‘this is what interviews are and how they work’ that is grounded in experience and practice.
The ‘New Method’ is built around the proposition that we all have some of the basic social skills required to ‘interview’ effectively. These are the normal skills that we have acquired as social actors. Whilst these skills are ‘normal’, we do not know how to apply them effectively in the simultaneously familiar and alien setting of ‘the interview’. In the ‘New Method’ the aim is to take these skills and apply them in new ways towards new goals.
The ‘New Method’ also incorporates the key thought that just as people posses the raw skills to be interviewers they also posses the raw requirements of ‘respondents’. People possess information about themselves and the world that they ‘know’ at some level and they have powers of communication, but crucially they do not know how to be a respondent or how to be the particular kind of respondent that we want them to be. The ‘New Method’ is about the interviewer learning a ‘New Game’ and respondents learning to play a ‘New Game’.
The aim of the ‘New Method’ is to enable executives to sharpen and focus their own skills through understanding how interviews can be made to work in different ways. The goal here is to draw out different kinds of participation from respondents as appropriate to different kinds of work. Sometimes we require respondents who are simply businesslike and practical, sometimes we require respondents who will reveal their inner selves, sometimes we require respondents who will be creative, sometimes we require respondents who are visionary.
For more information or to discuss the ‘New Method’ please call 01582 466400.
Your response:
- sumesh_dadwal2 06 Mar, 2007
yes , i agree that its about social skills , but it requires practice and an extovert kind of personality. and a lot of practice to use social skilss for business purposes. it requires divergence around a 'focus' . it requires , knowledge of people in general and product specific needs in particular,
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