At BHI we have a specialist quantitative division who focus solely on conducting quantitative pharmaceutical market research. This team is led by Vicky McLellan and Sheetal Gandhi.
Vicky McLellan 
Sheetal Padania 
23 Sep, 2008
Meet the Validation Team!
Vicky McLellan
With
over 9 years market research experience and having focused solely on quantitative
research for the past few years, Vicky is a great believer that quantitative
research is not just about the numbers.
Whilst it is undisputable that quantitative research is about providing measurements, by asking the right questions and analysing the data in the right way, quantitative research can also understand the complexities of measuring human behaviour and emotions. This ensures that what is delivered at the end of any project is a compelling story which ultimately aims to provide strategic and tactical direction on how best to maximise any market opportunity.
Sheetal Gandhi
Sheetal
Gandhi is one of BHI’s Account Managers. Her career in pharmaceutical research
began four years ago, after joining BHI as a graduate. She initially gained
experience working on qualitative projects, but has since built up her skills
in quantitative research and now heads up the Validation team with Vicky.
One aspect that Sheetal enjoys most about market research is understanding the ‘psychology’ behind physicians’ and patients’ thinking and behaviour. Whilst this has traditionally been focused on in qualitative research, Sheetal believes it is important to make use of online tools that allow greater exploration of respondents’ rational and emotional beliefs and behaviours in quantitative studies. This enables BHI to make a positive and meaningful contribution to the development of clients’ brands by providing recommendations that reflect the voice of respondents.
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