Before conducting any quantitative research, it is always crucial to clearly identify the required outputs of your research. This can influence the framework of questionnaires and can lead to considering different research tools. Among these tools, statistical techniques can be much insightful: hence the idea to dedicate a series of articles to these sometimes daunting techniques.
Vicky McLellan 
19 Aug, 2008
Quant Corner: Insight into... Conjoint techniques
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